Internet Marketing 9

Being strategic and thinking strategically in developing your marketing plan means you understand the needs and desires of your clients and customers, and you show them how your product/service satisfies those needs. You must know:
what value your product or service offers and what benefits it provides; what differentiates you and your product/service from the competition; who are your stakeholders, which may include: your suppliers, your bank, your subcontractors or vendors, your associates, your staff, your clients or customers, and of course the general public; where your clients and customers are located geographically; and what are the most effective distribution channels to deliver your product or service? When developing a strategic marketing plan, your strategic

thinking business coach provides the following ten (10) strategic marketing tips.

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Email marketing is one of the best approaches to direct marketing available today. Several firms have been using email marketing strategies with good results.

An email marketing campaign is generally one of the largest components of internet marketing efforts. So, it needs to be done in an effective manner to achieve the kind of success you have envisioned. Effective email marketing involves sending targeted creative messages that generate a good response rate. Individual efforts by companies might fall short of such goals. In such cases, the services of email marketing firms should be utilized.

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This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It’s a very simple question with complex answers - here are some of the pitfalls to avoid:

1) Believing a second rate web site communicates integrity: So many web sites are just plain funky looking (graphics, text, menus, etc.) - nice professional term, but it’s descriptive of some of the dreck that passes for web site design. A company should not forget that perception is reality on the web and

people aren’t going to do business with a company that can’t field a decent web site - end of story!

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Today more than ever before, your website is your cyberspace handshake where the goal is to get attention from potential clients. The question is simply: Is your Internet marketing delivering a firm or wimpy handshake?

Years ago, advertisers constructed a simple marketing model called AIDA. This marketing model is critical in getting and keeping the attention of your prospects.

A Attention Your message must get the attention of your prospect. Without their attention being activated, they simply pass by and go where someone has secured their attention.

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Recent observations and recent communications with business colleagues confirm that there are far too many violations of good business manners each and every day. Manners are essential to build relationships in today’s business world. People, who present themselves very favorably, will maximize their business potential. I must tell you that I remain very passionate about manners in business and believe very strongly in the results that follow the use of good manners.

Your Strategic Thinking Business Coach continues to stress the importance of manners and to seeking advice on that issue and others. And I am pleased to confirm to you that I continue to follow my own advice by seeking outside advice and counsel

when needed. In my own efforts for continuous improvement in manners, I recently did some research that resulted in me finding a great resource - a quiz to establish your Business Etiquette Quotient. The quiz was developed by Lydia Ramsey, a business etiquette expert, professional speaker, corporate trainer and author of Manners That Sell-Adding the Polish that Builds Profits. She has been quoted or featured in the New York Times, Investors’ Business Daily, Entrepreneur, Inc., Real Simple, and Woman’s Day. For more information about her programs, products and services, contact her at lydia@mannersthatsell.com or visit her Website: http://www.mannersthatsell.com

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